The Beijing Post-Rock compilation released by 1724 Records caught our eye a couple of weeks ago. And as I started to dig deeper into the post rock scene of China, I noticed that 1724 Records is quite active on Last.fm and the owner Road End is a user there. For the record, 1724 has reached over 2500 listeners with 24 thousand scrobbels. Put that in comparison with Maybe Mars Last.fm power of 8000 listeners and 100 thousand scrobbels and you will realize that 1724 has an enormous reach in the overseas market.
As such, I contacted Road End, whose real name is Niu Lei and interviewed him with our basic questionaire to bring light into the dark. Niu Lei had responded in Chinese and a dear friend of his helped with the translation. In between the answers you will find music sniplets of 1724 Records and the corresponding record cover.